#657

English-language content website in the online education niche. The Amazon Associates Program

PROFIT
REVENUE
TRAFFIC
3 370
72 600
USD/month
users per month
PRICE
75 900
$
3 480
content website
USD/month

Description of the business

The business provides an English-language content website in the online education niche: It offers step-by-step guidelines, detailed product and training program reviews and a toolkit. The project is aimed at English-speaking countries such as the US, Canada, UK, Australia. Major part of articles are in the TOP-10 of Google SERP (USA). Traffic rank is 72 600 uniq./ month and it's 94% organic. Website works with Amazon Associates Program, Coursera, fyrebox.com, bluehost.com, vocalboothtogo.com. Business brings in profit on CPA (pay per action) and CPL (pay per lead) models. The site has generated $21,500 in revenue for the last 12 months. Revenues have climbed at 68% in the past six months, at 58% in the past three months. Amazon Associates Program provides business with 88% of income, Coursera - with 9%, Direct Advertisement - with 3%. Proceeds from Amazon Associates Program are transferred directly to the account on payoneer.com. Proceeds from other affiliates are transferred to a PayPal account. There are no staff members. Work on the writing of the articles is done by freelancers on the foreign freelance websites. Contacts of freelancers, domain data, accounts on Facebook, LinkedIn, content rights and site's design are also handed over.
2019
Owner involvement
8 hours a week
Reason for sale
Focusing on other projects
Sale of share
No
The year of foundation

Transferred assets

  • domain administrator rights
  • social media accounts' and groups' administrator rights
  • content, design and graphical images rights
  • e-mail access

Regular operations

  • Analysis of income
  • Search of new ideas for the articles and monetization
  • Preparation of tasks for authors
  • Publication of articles
Revenue, $
                 
 
Reviews
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Overall information
What is offered for sale? Specify all the details that you're planning to hand over to the new owner.
  • domain administrator rights
  • social media accounts' and groups' administrator rights
  • content, design and graphical images' rights
  • e-mail access
Which administrator rights are to be handed over? List all the social media accounts and recommender systems. How many followers are in each of the systems?
facebook, twitter, linkedin
How does the business work and what do the clients pay for?
The business provides an English-language content website in the online education niche. It offers step-by-step guidelines, detailed product and training program reviews. Major part of articles are in the TOP-10 of Google SERP (USA). It results in approximately 80 000 visitors per month. Site works with Amazon Associates Program, Coursera and 2-3 other networks that contribute only slightly to the structure of the project's revenue.
How many regular customers (paying customers) does the business have nowadays?
The website constantly works with two affiliate programs: Amazon Associates Program and the other one that offers educational courses.
How have the number of paying customers changed for these 12 months? (in percentage, positive or negative value)
Three new sources of income were added to two regular clients for the last two months. Besides that, business has a direct advertiser since February 2020.
Which accounts receive proceeds from sales? How many accounts are there? (Checking account, LLC (SP), payment systems, individuals cards)
Proceeds from The Amazon Associate Program are transferred directly to the account on https://www.payoneer.com/. Proceeds from other advertisers are transferred to the PayPal account.
Which IT-technologies and programming languages are used in business? Which CMS is integrated into website?
CMS WordPress
How much money and personal time were invested in setting up the business?
Costs on content making and its promotion (direct expenses on copywriting, design, site's layout) amounted to 1,2 mln roubles. It took me 4,5 years of my personal time to build this business. I've been developing this project from the very beginning till the present day by myself.
Are there any staff members in business? How many of them and what are they doing?
There are no staff members.
Which tasks are outsourced and what are the outsourced input costs? How many freelancers are involved? Will they carry on working with the new owner?
Work on writing of articles is done by freelance writers on the foreign freelance websites. A list of authors for specific categories of articles will be handed over with the project.
Are there any geographic restrictions for this business model? Which countries are suitable for running this business? Where do you steer the project?
The project is aimed at English-speaking countries, mostly at the US, to a lesser extent at Canada, UK and Australia. I run a business from Russia.
What is the best way to develop the business after purchasing it? What should be done in the first place? Which facts should be taken into account?
I tend to think that there are three development paths.

-Continue making detailed product' and good' reviews within the niche and making money on affiliate programs. There are many different directions. I'm ready to share ideas with the buyer.

-Develop the project into the big information portal in this large and growing niche and sell the advertising to product companies directly. This direction is popular and fast-growing. It's worth noting that budgets of product companies (basically, b2b) on advertising are quite high.

-Create a special product for the current audience. I'm also ready to share these ideas with the buyer.

Describe all the weaknesses and strengths of the business

It's a niche site that was created not as a typical Amazon overviewer. Hence, there are the following strengths:

  • diversified content, technical guidelines, toolkit, product overviews

  • organic link building. Articles are quoted by independent bloggers, blogs of companies, education websites, on forums etc.

  • Powerful money articles. Pages that generate the basic income are periodically updated. Besides, they also have a good link building profile, a wealth of content and comments.

  • Blog structure. Site is a blog of the independent author, so simplifies the process of working with other bloggers and companies

Weaknesses:

-dependence on Google and Amazon updates. However, the latest Google updates didn't affect the site attendance.
Does your business have any registered trademarks, licenses or patents?
No
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