An online service is available that allows you to automate interaction with the company's customers: organize support on the site and in social networks, set up a feedback form for user questions and collect feedback, create a knowledge base, etc.Monetization of the project is due to regular payments from companies that purchase an annual subscription to the service - the amount of existing annual contracts is 65 000 USD. For 8 years of service, the service has proven itself and has 30 corporate clients, among which are Mail.ru, HH and Danone.The majority of users renew their subscription for a new term, as it is technically difficult and costly for customers to "move" to competitors and the platform has virtually no analogues in the Russian Federation. Business is automated - project management takes 1 hour per month (signing documents). Customer support is provided by one account manager.The software, domain and name are registered and protected by copyright. The service has an English version, ready to start sales in the western market.There is no geo-referencing - you can conduct business from anywhere in the world with access to the Internet.
100% of shares in LLCs, domains, rights to software and all IP, operating contracts for 4.5 million rubles. ), 80,000 customer communities for SMBs
What assets will be transferred with the business?
Domain names, site scripts (in PHP and JS), source code of the program, site database
How does the business work and for what customers pay?
Customers pay for software licenses for 1 year. The license cost is on average from 1 466 to 10 264 rubles. in year. There is an account manager on the remote, which provides those. support and invoicing.
Term of existence, brief history, main stages of business development
The company was founded in 2010. For 3 years, attracted more than $ 1 million investment from business angels and venture funds. In 2015, it was decided to suspend the active development of the company and the release of investors. Revenue growth: 2011 - 20 500 USD. 2012 - 73 000 USD. 2013 - 175 900 USD, 2014 - 205 300 USD.
What IT technologies and programming languages are used in business? Which CMS does the site work on?
How much money and time did you invest in creating a business?
5 years, several million rubles
Are there full-time employees in the business? How many of them and what exactly do they do?
No, the account manager on the remote
What operations are outsourced and what are the costs for this? How many freelance professionals are involved and are they ready to continue working with the new owner?
1 account manager - ready.
Are there any geographical limitations inherent in business? From which countries / cities can you do business? From what city do you conduct business?
There are no restrictions. Everything works remotely.
How to develop a business after purchase? What should I do first and what should I look for?
1) Find new customers for existing software and cases. 2) Work with the base of the past clients. 3) Continue the development of the platform (optional)
Describe the strengths and weaknesses of business
Strong: successful cases, paying corporate customers, trust from brands, excellent software without problems, very small outflow. Weak: no updates for 3 years.
Does the business have risks in the form of forthcoming changes in legislation, increased competition, increased costs?
Does seasonality affect business revenue? How?
Who are your competitors? What are your advantages over them? Evaluate the main business indicators in comparison with competitors.
Competitors are more focused on supporting IT projects and software. Our platform is more focused on marketing, loyalty and work with feedback for corporate customers. Competitors: https://userecho.ru/ http://reformal.ru/
Does the business have registered trademarks, licenses or patents?
Yes (domain, logo, software)
What kind of feedback do business customers usually leave? Give an example or provide a link to a review.
The reason for the sale?
Another main project
Do you have another business in this same niche? Are you ready to sign a standard obligation not to engage in similar activities within 2 years after the sale?
I can sign an agreement
Have you ever faced with claims or lawsuits from regulatory authorities or third parties regarding the business or content of the site? Have you encountered accusations of copyright infringement or other legislation? If so, what exactly were the claims and how was the situation resolved?
How many hours a week does business management require and what exactly does this job consist of? Describe your usual working day as the owner of this business.
1 hour per month for signing documents and supervising the work of the manager
Are you ready to advise the buyer and train his staff for the first time after the sale? In what mode and under what conditions? How else can you help?
1-2 months by Skype, personal consultations
What skills will a new owner need to effectively manage the business?
It is desirable to experience the development and management of IT projects or software vendors
Traffic and marketing
What marketing channels did you use to develop your business? What was the most effective advertising?
Cold sales, exhibitions and conferences, targeted advertising, SEO
Do you keep track of the cost of attracting customers and conversion for various advertising channels? Indicate the main indicators.
No, since active sales have been frozen since 2014
List all sources of income available to the business and indicate the share of each of them in the total amount
100% of the software license
What documents can you confirm income?
Contracts / acts with customers
List the main items of business expenses, including payment for staff and freelancers, purchase of goods, software development and support, marketing, server rental, office rent, etc., and indicate the average monthly expenses for each of them.
967 USD per month.
Receivables. Including overdue accounts receivable.