246 963
293 040
25 000
429 560

Famous service for analysis of the contextual advertising and SEO of competitors

SEO, contextual advertising

Description of the business

A popular service with a well-known brand for the analysis of contextual advertising and SEO competitors is sold, the clients of which are leading Internet agencies that use the functionality of the site on the basis of a paid subscription. All six years of work since the launch of the project is actively developing and at the moment brings a stable forecasted income. The service is maximally automated, due to which the owner's participation in the management of business processes is minimal - no more than 3 hours a day. Business has a long-term potential - the product will continue to be relevant in the market, since SEO analysis has become an indispensable tool for website promotion, and information about competitors' advertising campaigns allows to reduce the costs of developing their resource and make it more efficient.
The year of foundation
Owner involvement
2 - 3 hours a day
Reason of sale
Desire to invest in other projects


30 000


Site technical specifications
Without delay / installments
Sale of share


General information
What is being sold and who is the seller?
Shares are sold in LLC, for which the domain and business assets are issued. Seller - person who own shares in LLC
What assets will be transferred with the business?
Shares in OOO;
Rights to the trademark;
Customer base / email-subscribers;
The rights to the program code of the application;
Accounts in online services used in the work.
Term of existence, brief history, main stages of business development
The idea for business appeared as an analogue of the American service, after the market research of the Russian Federation we saw a free niche and started to develop. After about 12 months, the service was publicly launched. The business has been successfully operating for the 6 years and has been profitable since the first month. Immediately after the launch in the summer of 2012, the service began to actively grow and develop. It is difficult to single out some key stages, it was systematic organic development, since 2015 the business has moved to a stable phase with projected revenue.
What IT technologies and programming languages are used in business? Which CMS does the site work on?
Linux / Apache / MySQL / PHP. The program code of the project is written in native PHP, servers on CentOS, ready CMS / frameworks were not applied
What reason of sale?
For 6 years of work, fatigue accumulated, it became a bit boring and there was a desire to try the forces in other projects after a short rest
Do you have another business in the same niche? Are you ready to sign a standard obligation not to engage in similar activities within 2 years after the sale?
There is no other business. Commitment to sign is ready
Have you ever faced with claims or lawsuits from regulatory authorities or third parties regarding the business or content of the site? Have you encountered accusations of copyright infringement or other legislation? If so, what exactly were the claims and how was the situation resolved?
How much money and time did you invest in creating the business?
The launch from the idea to the start of sales took about a year, at the launch phase, 700,000 rubles (own funds) were invested.
How many hours a week does business management require and what exactly does this job consist of?
2-3 hours per day (operational issues and a little - user support)
Are there full-time employees in the business? How many of them and what exactly do they do?
What operations are outsourced and what are the costs for this? How many freelance professionals are involved and are they ready to continue working with the new owner?
The accountant works on outsourcing (after the end of the month, prepares the initial documentation, handles quarterly and annual reports) and a remote developer, who supports and accompanies technical processes 3-4 hours a day. If the new owner does not want to replace them with people from his team, they are ready to continue working.
What skills will a new owner need to effectively manage the business?
The new owner needs to have a good developer level (above average) in team, as well as experience in the industry, an understanding of online projects, and experience with customers (user support).
Are there any geographical limitations inherent in business? From which countries / cities can you do business? From what city do you conduct business?
Operating activities are not tied to the location, we are doing business from Moscow
How to develop a business after purchase? What should I do first and what should I look for?
In the current version, the project has reached a stable forecasted profit, the cash flow is generated without active marketing, to develop the business, the buyer should pay attention to the following components: 1) active marketing to increase the audience; 2) expand the functionality of the project in related categories to attract a new audience 3) if the buyer has experience and resources for international expansion, the product can be scaled to other countries.
Are you ready to advise the buyer and train his staff for the first time after the sale? How else can you help?
Yes, we are ready for a reasonable period of time to advise the buyer's team to smoothly transfer all operational processes.
Tell us about the strengths and weaknesses of the business. What risks and benefits do you know?
Strengths - a high average check, relatively unoccupied niche, development of service (traversed the search path of the sales algorithm). Weaknesses - restriction of clientele due to high average check, the need to look for a more massive product for the same market. This process has been going on for a long time and now it is at the final stage
Who are your competitors? What are your advantages over them? Evaluate the main business indicators in comparison with competitors.
There are several competing services on the market (indirectly and directly). Among the key advantages: 1) well-established technological processes, thanks to which the business requires less resources to support the work and greater stable marginality; 2) a strong brand with a history (we associate with this niche) and a loyal customer base; 3) quality and volume of data; 4) low costs that guarantee that the business will be profitable to work for many years, even if for some reason the revenue decreases.
What kind of feedback do business customers usually leave?
Customers leave positive feedback, the product is known and used by all leading Internet agencies.
Other information that a prospective buyer must know to make an informed decision on the acquisition of a business
This business is suitable only for the buyer with real experience in managing Internet projects and relevant resources
Traffic and marketing
What marketing channels did you use to develop your business? What was the most effective advertising?
At the beginning of the service (the first 12-18 months) classic mix of marketing channels has been used: contextual advertising, specialized groups in social networks and forums, publications in specialized bloggers, partnerships with schools and courses on internet marketing, cold sales, affiliate program .At the beginning of the service (the first 12-18 months) classic mix of marketing channels has been used: contextual advertising, specialized groups in social networks and forums, publications in specialized bloggers, partnerships with schools and courses on internet marketing, cold sales, affiliate program . The most effective channel was the publication of blogs, after recruiting a critical mass of users, the best channel was recommendations of current customers to new users.
Do you keep track of the cost of attracting customers and conversion for various advertising channels? Indicate the main indicators.
Now we only conduct a small contextual campaign for the brand, so the cost of attracting customers is almost zero: the largest number of clients brings us branded traffic and direct calls.
List all sources of income available to the business and indicate the share of each of them in the total amount
All business income is derived from the sale of service subscriptions.
List the main items of business expenses, including payment for staff and freelancers, purchase of goods, software development and support, marketing, server rental, office rent, etc., and indicate the average monthly expenses for each of them.
Only 229 423 rubles per month.
The main items of expenditure are: Direct advertising, servers, partner payments, proxy, SMS services (activation of accounts), Rucaptcha (email service), Mailerlite (email distribution), domain extension, office rental, salary, Internet, bank commissions.
Accounts payable
Receivables. Including overdue accounts receivable.
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