A set of mobile applications (about 150 versions in the Apple Appstore, Google Play, Amazon Store, Windows store) for studying foreign languages using a specially developed methodology that allows you to achieve significant results for 1 month. The business has been operating since 2010 and during this time has received regular customers around the world: application sales are carried out in Russia, China, USA, Sweden, Japan, Germany, the Netherlands, Italy, France and Brazil. Applications are available in 17 versions for learning English, German, Spanish, French, Korean and other languages. Sales (download) of applications are carried out without advertising, due to the accumulated positions in the ratings of mobile applications stores and thousands of reviews.
Cash or non-cash transfer in rubles or USD, details are discussed. Without installments.
Sale of share
What is being sold and who is the seller?
The domain, issued for a private person and business assets, is being sold, requiring a new owner to be reissued. The seller is an individual, it is also a domain name administrator
What assets will be transferred with the business?
Domain, accounts in GooglePlay, Apple Appstore, Amazon Store, Windows Store, all applications published in them, their source code and content (texts of lessons, photos, sound files)
Term of existence, brief history, main stages of business development
The project exists since 2010
What IT technologies and programming languages are used in business? Which CMS does the site work on?
All native applications- Java, Objective C, C #.
What reasonof sale?
We need investments in a new project.
Do you have another business in the same niche? Are you ready to sign a standard obligation not to engage in similar activities within 2 years after the sale?
There is no business in this niche. Ready to sign a commitment
Have you ever faced with claims or lawsuits from regulatory authorities or third parties regarding the business or content of the site? Have you encountered accusations of copyright infringement or other legislation? If so, what exactly were the claims and how was the situation resolved?
How much money and time did you invest in creating the business?
Applications were developed by the founders for 7 years
How many hours a week does business management require and what exactly does this job consist of?
1 hour per week. The main function is the withdrawal of the earned money from the appstores.
Are there full-time employees in the business? How many of them and what exactly do they do?
What operations are outsourced and what are the costs for this? How many freelance professionals are involved and are they ready to continue working with the new owner?
What skills will a new owner need to effectively manage the business?
For effective management, you need business management skills
Are there any geographical limitations inherent in business? From which countries / cities can you do business? From what city do you conduct business?
No, this is an international business
How to develop a business after purchase? What should I do first and what should I look for?
You need to change the monetization model (take money for a subscription)
Are you ready to advise the buyer and train his staff for the first time after the sale? How else can you help?
Tell us about the strengths and weaknesses of the business. What risks and benefits do you know?
The strength is the large native traffic in the appstores, the number of installations and user comments. the weak side is the out-of-date model of monetization
Who are your competitors? What are your advantages over them? Evaluate the main business indicators in comparison with competitors.
Competitors are Duolingo and a couple of hundred other apps
What kind of feedback do business customers usually leave?
Other information that a prospective buyer must know to make an informed decision on the acquisition of a business
Traffic and marketing
What marketing channels did you use to develop your business? What was the most effective advertising?
Advertising is not used
Do you keep track of the cost of attracting customers and conversion for various advertising channels? Indicate the main indicators.
List all sources of income available to the business and indicate the share of each of them in the total amount
GooglePlay — 12%, Apple Appstore — 80%, Amazon Store — 4%, Windows Store — 4%
List the main items of business expenses, including payment for staff and freelancers, purchase of goods, software development and support, marketing, server rental, office rent, etc., and indicate the average monthly expenses for each of them.
Receivables. Including overdue accounts receivable.